Rob Boirun
Huntsville SEO and AI automation for local and national brands
I build AI systems that run marketing for real businesses.
Working since 2002 to 2026
In SEO and digital marketing since 2002. Now I build the AI systems that do the work: search, content, automation, agents and dashboards. See the career.
Every pane is a project
Each one has its own page with what it does, the stack behind it, and whether it is live.
- Projects
- 13
- Live
- 9
- In build
- 4
Counted from the project files when the site builds. Scroll back up to put the cube back together. See all 13 projects.
Five layers, one system
This is what I build for a business, from the ground up. Each layer is a real project: 4 live and 1 in build.
- See the numbers from every system in one place
- Hand routine internal tasks to AI agents
- Follow up with every lead without doing it by hand
- Keep every page and listing written and published
- Get found on Google and in AI answers
Under the glass
Move the lens across the stack to see the blueprint. Each layer links to the project that proves it.
- Get found on Google and in AI answersSearch foundation: the fine grid at the bottom70+ Location WordPress Platform
A WordPress Multisite network for 70+ franchise locations, with centralized template rollouts and an automated audit of local listing data.
- Keep every page and listing written and publishedContent engine: the flowing linesFireside Content Engine
A multi-model content system that writes and publishes location content to the right franchise subdomain, cutting content production costs by 86%.
- Follow up with every lead without doing it by handAutomation: the circuit loopsFireside GHL Automation Workflows
A tiered CRM snapshot deployed across the franchise network, covering the full customer sequence from first enquiry to review request and win-back.
- Hand routine internal tasks to AI agentsAI agents: the branching clusterFireBot Operations Platform
An AI operations layer for corporate staff, with a function registry, an access matrix, background workflows, and a daily briefing agent.
- See the numbers from every system in one placeDashboards: the bars on topCorporate Visibility Dashboard
One dashboard for leadership, unifying booking, CRM, and RV share platform data that previously lived in separate systems.
9 roles, 2002 to now
The career runs on 3 tracks. Each card is a role, newest first.
Marketing
- Marketing Director (Contract), Multi-location specialty medical practice2026 to now
- Fractional Director of Digital Marketing & Technology, Fireside RV Rental2025 to now
- Director of SEO/SEM/Social, Internet Wholesalers2012
- SEO Consultant / Web Strategist, EdwinWattsGolf.com2009 to 2011
Ventures
- Founder & Principal Consultant / Co-Founder, HSVAGI, PopNet Media2002 to now
Exits
- Founder, CrabgrassLawn.com2021 to 2022
- Founder, Dragify.com2017 to 2018
- Founder, BurnWorld2002 to 2012
- Founder, Reviewster.com2002 to 2020
Drawn before it is built
Every project here started as a written plan. A PRD comes first, then a rules file the agent reads every session, one checkpoint per session, and a gate that has to pass before anything ships.
This site is built the same way. How I build.
Previous models
4 sites I built or bought, grew, and sold. The exits track.
BurnWorld
2002 to 2012
Dragify.com
2017 to 2018
Reviewster.com
2002 to 2020
CrabgrassLawn.com
2021 to 2022
| Site | Held | Years | Outcome |
|---|---|---|---|
| BurnWorld | 2002 to 2012 | 10 | Ran for ten years, netting over $2M in affiliate sales. Exited for a mid five-figure sum. |
| Dragify.com | 2017 to 2018 | 1 | Bought for $300 and sold for $40K about a year later. |
| Reviewster.com | 2002 to 2020 | 18 | A hobby project run for 18 years before the sale. Bought the domain for $100 and sold the site for $150K. |
| CrabgrassLawn.com | 2021 to 2022 | 1 | Bought and sold in exactly one year. Featured in Business Insider in 2022 for the flip. Bought at $52K, sold at $230K. |
Built in the Huntsville area
I run two agencies here. I own PopNet Media, and I co-founded HSVAGI (Huntsville AI Automations), which builds AI chatbots and automation for Huntsville businesses. I work with local Huntsville businesses and national brands. These are the projects built for this area, each with its own page.
Live
RedstoneArsenalJobs.com
A defense-careers job board for the Huntsville corridor, pulling listings from federal sources and adding AI resume and interview tools on top.
In build
North Alabama Local Lead-Gen Site Portfolio
A portfolio of search-driven lead-gen and affiliate sites for high-ticket local services in North Alabama, built on a versioned playbook that gates every page on facts competitors don't publish.
In build
Local RV Rental City Sites
A growing network of city-level RV rental sites, each built on one codebase and localized to the rules, routes, and venues of its own market.
Buyers of big-ticket home services in Huntsville find dealer sites that repeat the same generic facts. The answers they need, like whether a residential gas meter can feed a 22–26kW generator or how long Redstone badging takes, sit with utilities, permit offices, and agencies, and nobody has put them on a page. I build sites that go get those facts, publish them first, and send the resulting leads to local operators. How the North Alabama sites work.
Work with me
I work with local Huntsville businesses and national brands, through PopNet Media and HSVAGI. In plain terms, this is what you can hire me for:
- SEO for Google and AI answers. I run local SEO across 70+ franchise markets. The marketing track.
- AI automation. Lead follow-up, content and routine tasks that stop needing a person. The automation workflows.
- Websites and web apps. From a local lead site to a full job board. RedstoneArsenalJobs.com.
- A part-time technology and marketing lead. Fractional leadership, the way I work for a 70+ location franchise now. The resume.
If you run many locations, put them on one network before you automate anything. At a 70+ location franchise, every location had its own site, so one plugin update or template change meant doing the same work 70+ times. Nobody could see which locations had drifted. One network made each change a single rollout. 70+ Location WordPress Platform.