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Fireside Content Engine
A multi-model content system that writes and publishes location content to the right franchise subdomain, cutting content production costs by 86%.
The problem
Content for a 70+ location network was written and posted by hand, one location at a time, which made it the most expensive part of local marketing. Every listing also had to carry the right schema and land on the correct subdomain, which manual publishing kept getting wrong.
What I built
- AI content system with multi-model generation
- RV Listing System v2.0 plugin
- Holistic SEO and schema markup applied at generation time
- Bulk CSV import
- Automatic deployment to the correct franchise subdomain
How I built it
- Replaced a manual write-and-publish process, keeping a human review step in place
- Several models used for different parts of generation rather than one for everything
- Schema and routing enforced by the system instead of by whoever was publishing
Stack
Outcomes
- Content production cost
- Down 86%
- Source: Rob's 2026 resume. Confirm the measurement period before relying on it.
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