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Rob Boirun
LiveFireside RV RentalStarted

70+ Location WordPress Platform

A WordPress Multisite network for 70+ franchise locations, with centralized template rollouts and an automated audit of local listing data.

The problem

Every location ran its own site, so a plugin update, a template change, or a listing correction meant repeating the same work 70+ times. Nobody could see which locations had drifted out of line.

What I built

  • Multisite network with centralized plugin and theme control
  • API-driven template rollouts across all locations
  • Python audit of Google Business Profile, NAP, and schema data against the Google Places API
  • Next.js automation app for market research reports and franchise screening

How I built it

  • Took a repeated manual task and made it one action across the whole network
  • The audit reports drift automatically instead of relying on spot checks
  • Changes staged and reviewed before rolling out to every location

Stack

  • FireBot Operations PlatformAn AI operations layer for corporate staff, with a function registry, an access matrix, background workflows, and a daily briefing agent.
  • Fireside Content EngineA multi-model content system that writes and publishes location content to the right franchise subdomain, cutting content production costs by 86%.
  • Fireside GHL Automation WorkflowsA tiered CRM snapshot deployed across the franchise network, covering the full customer sequence from first enquiry to review request and win-back.
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