Rob Boirun

AI Systems Builder | Digital Strategy & Marketing Technology Leader

Owens Cross Roads, ALrob@boirun.com linkedin.com/in/robboirun boirun.com

Professional summary

Digital strategist and AI-native builder in SEO/SEM and growth marketing since 2002, now designing and shipping production software with AI coding agents. Directs Claude Code, Cursor, and MCP-connected toolchains to deliver full-stack platforms (lead generation, franchise training, content engines, video ad pipelines, and CRM automation) for a 70+ location franchise network and a multi-location specialty medical practice. Pairs product management discipline (PRD-first planning, checkpoint-gated builds, pilot-before-rollout) with a record of $500K+ revenue growth, $150K–$350K cost avoidance, and an 86% reduction in content production costs.

AI development and project delivery

AI Coding Agents: Claude Code (Opus for architecture and planning, Sonnet for execution, subagents, custom slash commands), Cursor, GitHub Copilot, v0, Bolt, Claude Design
Context Engineering: CLAUDE.md project briefs, lessons.md mistake logs, sequential build prompts, checkpoint-gated sessions, API-contract discovery docs, MCP integrations (Notion, Vercel, GoDaddy, Ahrefs, Canva, Zapier, vidIQ, Gmail, Google Drive)
Product & Project Management: PRDs with user stories, decisions logs, sprint files, Notion operations hubs with function registries and access matrices, weekly executive status reports, staging-before-production, pilot-before-rollout, GitHub version control and client repo handoffs

Core competencies

AI Product Development
Workflow & CRM Automation (GoHighLevel)
Multi-Tenant SaaS Architecture
SEO, AEO & GEO (AI Citation) Strategy
SEM & Paid Social Funnels
WordPress Multisite at Scale
Franchise Systems & Local SEO
Conversion Rate Optimization
Content Compliance Systems
E-E-A-T Content Strategy
API Integration
Affiliate Program Management

Experience

Fractional Director of Digital Marketing & Technology

Fireside RV RentalRemoteNovember 2025 – Present

National RV rental franchise network with 70+ locations across the United States

Delivered $150K–$350K in avoided development costs through build-versus-buy analysis, redirecting resources toward proven fleet management solutions
Saved 15–25 hours weekly across franchise operations and completed 16 major projects in the first 90 days spanning architecture, automation, and franchise support
Run local SEO across all 70+ markets targeting top-3 map pack and organic rankings, lifting bookings ~20% on average and earning Google AI Overview citations

Custom Platforms Built

Lead Platform: Built the RVIntake lead-generation and franchise management platform, including an RV Income Calculator that converts cold Facebook traffic into qualified RV-owner leads and a Claude-powered chatbot (FAITH) that handles network-wide lead routing, franchise identification, and location-specific bots, replacing per-location GHL AI Employee costs. Stack: Next.js 14, TypeScript, Vercel Postgres, NextAuth, Claude API, GoHighLevel API
Learning Platform: Built the Fireside Learning Hub LMS for franchisee training and operations, with a Claude-powered AI assistant, lesson-context chat, training-deadline and coaching-call calendars, and SMS delivery. Stack: Next.js, React, Tailwind CSS, Claude API, GoHighLevel SMS
Custom Content Engine: Built an AI content system and RV Listing System v2.0 plugin with multi-model generation, Holistic SEO and schema markup, bulk CSV import, and automatic deployment to the correct franchise subdomain, cutting content creation costs 86%. Stack: PHP, WordPress REST API, Claude, GPT-4, Gemini, and Grok APIs
70+ Location WordPress Management Platform: Architected and operate a Multisite network with centralized plugin and theme control, API-driven template rollouts, a Python GBP/NAP/schema audit against the Google Places API, and a Next.js automation app for market research reports and franchise screening. Stack: WordPress Multisite, Kadence, PHP, Python, Google Places API, Next.js, Make.com
GHL Automation Workflows: Designed a tiered GoHighLevel snapshot for network-wide deployment covering speed-to-lead, missed-call text-back, pre- and post-trip sequences, review requests, nurture and win-back, negative-review alerts, lead assignment routing, and daily owner summaries, plus Wheelbase-to-GHL contact sync. Stack: GoHighLevel, Zapier, Google Sheets, Twilio
FireBot Operations Platform: Architecting an AI operations layer for corporate staff with a function registry, access matrix, background workflows, and a daily briefing agent. Stack: Next.js, Clerk, PostgreSQL, Inngest, Vercel, Notion
Corporate Visibility Dashboard: Unified Wheelbase, GoHighLevel, and RV share platform data for leadership. Stack: Retool, Supabase, n8n

Marketing Director (Contract)

Multi-location specialty medical practiceRemote2026 – Present

Minimally invasive outpatient specialty clinic; engaged through PopNet Media

Own the patient-acquisition funnel from ad click to booked appointment to show rate
Video Ad Generation Platform: Built a content engine that turns provider footage into compliant ad and short-form assets, using verbal-slate transcription for searchable edit indexing, an automated caption and splice layer, rubric-based clip scoring, and a human-gated claims compliance system that sources claims only from approved pages. Stack: Claude API, Whisper, FFmpeg, Remotion
Meta Ad Analysis System: Built the weekly creative analysis and packaging workflow (cleared clips, content IDs, approved copy, angle briefs, do-not-say lists) that feeds Meta ad production, with content-ID and UTM attribution tied back to CRM and reporting. Stack: Meta Ads, Claude API, UTM/Content ID tracking
GoHighLevel Integration: Designed a four-workflow power dialer (new leads, appointment pending, no-answer follow-up, call routing), AI qualification and booking agent controls, and persistent attribution tagging across two sub-accounts. Stack: GoHighLevel
Launched a GEO scoreboard tracking nine patient-style prompts across five AI engines monthly, own Google Business Profile strategy, and scoped an exact-match Google Search pilot with defined kill criteria

Founder & Principal Consultant / Co-Founder, HSVAGI

PopNet Media LLC & HSVAGI (Huntsville AI Automations)Owens Cross Roads, AL2002 – Present

AI-Built Products

RedstoneArsenalJobs.com: Launched a defense job board for the Huntsville corridor tracking 1,400+ listings from federal sources and 575+ contractor profiles, with clearance filtering, an AI resume analyzer, ATS optimizer and builder, AI interview prep, employer-side AI candidate scoring, and paid Pro and job-posting tiers. Stack: Next.js, Vercel, Claude API
RocketCity.cc: Built a free browser-based 3D flight game across eight cities rendered from Google Photorealistic 3D Tiles, with races, missions, leaderboards, 3,700+ mapped camera locations, and advertiser storefronts. Stack: Vite, JavaScript, Three.js, 3DTilesRendererJS, Vercel
FireRank (rocketagent.app): Completed Phase 1 of a white-label AI content and reputation platform for outdoor hospitality, with a 7-stage editorial pipeline, 5-dimension content scoring, AI rewriting, GBP review sync, and social and email generation. Stack: Next.js 14, Supabase (RLS), n8n, Stripe, Claude API
CoverDrop.co: Built Phase 1 of a SaaS for insurance agents that automates co-branded open-house flyers with QR lead capture and zip-code territory exclusivity, driven by seven spec documents and eight sequential Claude Code build prompts. Stack: Next.js 14, Supabase, Firecrawl, Puppeteer, Resend, Stripe
Local Lead-Gen Portfolio: Building Huntsville-area service and niche sites (rocketcitygenerators.com, tennesseevalleydocks.com, northalabamaturf.com, cmmcdashboard.org) from a documented build playbook. Stack: Astro 5, Next.js 15, Tailwind CSS, shadcn/ui, Supabase, DataForSEO
Business Automations: Hourly Apps Script pipeline parsing league registration emails into a live roster (67+ registrations processed hands-free); CLI publisher running sheet rows through research, draft, and QC model calls into WordPress drafts; map-pack rank grid WordPress plugin. Stack: Google Apps Script, Node/Python, Claude API, WordPress REST API, DataForSEO

Digital Marketing & Web Properties

Developed SEM campaigns yielding $100K+ (Zoolz) and $200K+ (SkyHubCloud) in new business within months of launch
Founded, scaled, and exited multiple content properties including CrabgrassLawn.com, ToolAssociate.com, Reviewster.com, and Dragify.com; featured in Business Insider (2022) for a $178K website flip
Built and managed 40+ WordPress websites monetized through affiliate marketing and direct sales; recruited 500+ affiliate partners for niche eCommerce brands
Deployed lead-generation landing pages and email campaigns producing 35%+ conversion lifts and 18% open rate growth
Consulted for Bankrate.com, TSICO, and BlockandCompany.com on SEO and performance marketing

Director of SEO/SEM/Social

Internet Wholesalers, Inc.May 2012 – November 2012

Managed SEO for 10,000+ SKUs across WallpaperWholesaler.com and BlindsMax.com and a $1,000/day Google Ads budget, optimizing ROAS and cost per acquisition
Launched a CJ.com affiliate program growing to 500+ active affiliates; built long-tail blog and content frameworks

SEO Consultant / Web Strategist

EdwinWattsGolf.comJuly 2009 – January 2011

Led a comprehensive SEO transformation (technical audits, content strategy, link building) driving $500K+ in attributable new revenue
Orchestrated email marketing to 100,000+ subscribers, improving retention and click-through rates

Technical skills

Frameworks & Languages: Next.js 14/15 (App Router), React, React Native (Expo), TypeScript, JavaScript, Astro, Three.js, Tailwind CSS, shadcn/ui, MagicUI, PHP, Python, Flask, HTML/CSS, MDX
Data & Infrastructure: Supabase, PostgreSQL, Neon, Prisma, SQLite, Cloudflare Workers/D1, Vercel, Vercel KV, Clerk, NextAuth, Stripe, Resend, Inngest, Trigger.dev, GitHub, REST APIs, webhooks
AI & Automation: Claude API (Opus, Sonnet, Haiku), OpenAI, Gemini, Grok, Whisper, n8n, Zapier, Make.com, Google Apps Script, GoHighLevel, Firecrawl, Crawl4AI, Retool
Media & Content: Opus Clip, FFmpeg, Remotion, Creatify, vidIQ, WordPress Multisite, WooCommerce, Payload CMS
SEO & Analytics: GA4, Search Console, Ahrefs, SEMrush, BrightLocal, DataForSEO, Google Places API, CallRail, schema markup, AEO/GEO citation tracking, A/B testing

Education and certifications

Computer Specialist Coursework – Palm Beach State College
CompTIA A+ and Network+ Certifications
Ongoing Professional Development: Affiliate Summit, SMX, SEO/Marketing Conferences