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Rob Boirun
LiveFireside RV RentalStarted

Fireside GHL Automation Workflows

A tiered CRM snapshot deployed across the franchise network, covering the full customer sequence from first enquiry to review request and win-back.

The problem

Follow-up depended on whoever was at the desk. Speed to lead, missed calls, trip preparation, review requests, and win-back were all manual, so they happened inconsistently across locations and some leads went cold.

What I built

  • Speed-to-lead and missed-call text-back sequences
  • Pre-trip and post-trip sequences
  • Review requests, nurture, and win-back campaigns
  • Negative-review alerts and lead assignment routing
  • Daily owner summaries
  • Wheelbase-to-GoHighLevel contact sync

How I built it

  • Documented the manual follow-up steps at a location, then automated them in that order
  • Packaged as a tiered snapshot so any location can be brought on without a rebuild
  • Owners get a daily summary instead of having to check the system

Stack

  • FireBot Operations PlatformAn AI operations layer for corporate staff, with a function registry, an access matrix, background workflows, and a daily briefing agent.
  • Fireside Content EngineA multi-model content system that writes and publishes location content to the right franchise subdomain, cutting content production costs by 86%.
  • Fireside Lead PlatformA lead-generation and franchise management platform that turns cold social traffic into qualified RV-owner leads and routes them to the right location automatically.
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