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Fireside Lead Platform
A lead-generation and franchise management platform that turns cold social traffic into qualified RV-owner leads and routes them to the right location automatically.
The problem
Leads arriving from paid social had to be qualified and routed to the right franchise location by hand, and each location was paying separately for an off-the-shelf AI agent to do part of that work. The network needed one system that could qualify an owner, identify the right location, and answer questions without a per-location fee.
What I built
- RVIntake lead-generation and franchise management platform
- RV Income Calculator that converts cold Facebook traffic into qualified RV-owner leads
- Claude-powered chatbot (FAITH) handling network-wide lead routing and franchise identification
- Location-specific bots, replacing per-location GoHighLevel AI Employee costs
How I built it
- Mapped the existing manual qualification and routing steps before automating any of them
- Built with Claude Code against a written PRD, one checkpoint per session
- Piloted with a limited set of locations before network-wide rollout
Stack
More from Fireside RV Rental
- FireBot Operations PlatformAn AI operations layer for corporate staff, with a function registry, an access matrix, background workflows, and a daily briefing agent.
- Fireside Content EngineA multi-model content system that writes and publishes location content to the right franchise subdomain, cutting content production costs by 86%.
- Fireside GHL Automation WorkflowsA tiered CRM snapshot deployed across the franchise network, covering the full customer sequence from first enquiry to review request and win-back.