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Rob Boirun
LivePopNet MediaStarted

H2OInsider

A water filter review site with the tagline "Independent water answers. Tested, not sponsored."

Visit www.h2oinsider.com

The problem

A review site has to look like it answers to the reader before anyone reads a word of it. I gave it an editorial front page instead of a shop window, with large high-contrast serif headlines, a red italic standfirst, and deep water blue behind them.

What I built

  • Large high-contrast serif headlines on deep water blue
  • A red italic standfirst under the headline
  • Entry points by situation: city water, private well, renters

Stack

The work

Homepage hero: the headline Independent water answers. in very large white serif type over a dimmed blue photo of a kitchen sink, with Tested, not sponsored. below it in red italic serif, and a red Find your filter button.
The hero on a phone: the serif headline stacked over three lines, the red italic standfirst, and the two buttons.
On a phone.
  • A white stats strip above a pale blue section headed What's your situation? in navy serif, with three white cards for City Water, Private Well and Renters, each with a faint large numeral behind it.

See all design work

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