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Rob Boirun
LivePopNet MediaStarted

BoozeMakers

A spirits magazine, "A Gentleman's Lifestyle": interviews, reviews and whiskey trail guides.

Visit www.boozemakers.com

The problem

A spirits magazine should feel like a good bar after dark, not a price-comparison table. I set it in a dark editorial look, with a serif wordmark and one amber accent carrying the buttons, rules and highlights.

What I built

  • A serif wordmark over the line A Gentleman's Lifestyle
  • A dark editorial layout with one amber accent
  • Interviews, reviews and whiskey trail guides

Stack

The work

Homepage hero: the BoozeMakers wordmark in large white serif capitals over a dim photo of two men in suits holding glasses of whiskey, with A Gentleman's Lifestyle in amber small capitals, a short amber rule above, and an amber Explore Reviews button.
The hero on a phone: an amber banner, the serif wordmark, A Gentleman's Lifestyle in amber, and an amber Explore Reviews button.
On a phone.
  • Trail guide section: the headline Every Distillery, Every State, Every Pour. in white serif with Every Pour. in amber, and the tops of a featured trail photo and a trail guide card below.
  • The end of the dark trail section with guide cards for the Pacific Northwest and rising American whiskey trails, then a light section headed Buying Guides and Best-Of Rankings in serif with an amber rule.

See all design work

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